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market research
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Muestra de traducción Architecture
Architecture Muestra de traducción
| Origen (English) | Destino (Chinese) |
|---|---|
| Architecture has to do with planning and designing form, space and ambience to reflect functional, technical, social, environmental and aesthetic considerations. | 建筑设计是通过规划，设计形态、空间和环境去体现对建筑功能、技术、社会、环境和审美的思考。 |
| It requires the creative manipulation and coordination of materials and technology, and of light and shadow. | 建筑设计需要对材料与技术、光线与光影有创新性的把控与协调。 |
| Often, conflicting requirements must be resolved. | 通常来说，需求冲突都必须得到解决。 |
| The practice of architecture also encompasses the pragmatic aspects of realizing buildings and structures, including scheduling, cost estimation and construction administration. | 建筑实践也包含落地、结构、规划、成本估算和施工管理等实用性方面的内容。 |
| Documentation produced by architects, typically drawings, plans and technical specifications, defines the structure and/or behavior of a building or other kind of system that is to be or has been constructed. | 建筑师拟定的文本、参考图纸、平面图和技术规范确定了建筑或其他类型的构筑物修建的结构和（或）功能。 |
Muestra de traducción Economics
Economics Muestra de traducción
| Origen (English) | Destino (Chinese) |
|---|---|
| Amazon employs a multi-level e-commerce strategy. | 亚马逊采取的是多元化电商战略。 |
| Amazon started by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then moved to facilitate customer-to-customer with the Amazon marketplace which acts as an intermediary to facilitate transactions. | 亚马逊最初聚焦于商对客和商对商的关系，即企业与消费者和企业与企业的关系，接着以作为中介促进交易的方式通过亚马逊商城促进客户之间的交易。 |
| The company lets anyone sell nearly anything using its platform. | 亚马逊允许所有用户通过平台出售任何商品。 |
| In addition to an affiliate program that lets anyone post-Amazon links and earn a commission on click-through sales, there is now a program which lets those affiliates build entire websites based on Amazon's platform. | 除了通过点进亚马逊链接得到回扣的分销联盟计划以外，还有一个新的模式，即让各附属公司基于亚马逊平台建立整个网站。 |
| Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites. | 其他一些大型电商卖家还会在亚马逊挂出自己的网站从而售卖产品。 |
| The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. | 这些交易都是在亚马逊官网进行，再通过个体卖家完成订单，而亚马逊则负责为这些零售商租赁交易空间。 |
| Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price. | 小商家会在亚马逊商城以固定价格出售二手商品和新货。 |
| Amazon also employs the use of drop shippers or meta sellers. | 亚马逊也会招募向厂商直接进货的零售商和元宇宙卖家。 |
| These are members or entities that advertise goods on Amazon who order these goods direct from other competing websites but usually from other Amazon members. | 这些商家在亚马逊上给商品打广告，而亚马逊直接从其他网站里订购商品，但其实通常是从其他亚马逊的合作伙伴处订购的。 |
| These meta sellers may have millions of products listed, have large transaction numbers and are grouped alongside other less prolific members giving them credibility as just someone who has been in business for a long time. | 元宇宙卖家可能有数百万的商品和庞大的交易额，其与其他获得较少利润的商家共事，使其拥有已长时间经营的可信度。 |
| Markup is anywhere from 50% to 100% and sometimes more, these sellers maintain that items are in stock when the opposite is true. | 涨价从50%~100%不等，有时甚至更多，这些卖家坚持认为，如果遇到大跌的情况依然会有库存。 |
| As Amazon increases their dominance in the marketplace these drop shippers have become more and more commonplace in recent years. | 随着这些年亚马逊逐渐占领电商主导地位，这些中间商也变得越来越普遍。 |
Muestra de traducción Film
Film Muestra de traducción
| Origen (English) | Destino (Chinese) |
|---|---|
| Hollywood is the oldest film industry in the world which was originated 121 years ago. | 好莱坞是世界上最久远的电影行业，这要追溯到121年前。 |
| The earliest documented account of an exhibition of projected motion pictures in the United States was in June 1894 in Richmond, Indiana by Charles Francis Jenkins. | 据记载，最早的投影电影是1894年6月于印第安纳州的里士满展映，影片出自查尔斯·弗朗西斯·詹金斯之手。 |
| The first movie studio in the Hollywood area, Nestor Studios, was founded in 1911 by Al Christie for David Horsley in an old building on the northwest corner of Sunset Boulevard and Gower Street. | 1911年，阿尔·克里斯蒂为大卫·霍斯利创立了好莱坞地区第一个电影制片厂“内斯特工作室”，工作室位于好莱坞的日落大道和高尔街的角落。 |
| In the same year, another fifteen Independents settled in Hollywood. | 就在同一年，又有另外十五家电影制片厂成立于好莱坞。 |
| Hollywood came to be so strongly associated with the film industry that the word "Hollywood" came to be used colloquially to refer to the entire industry. | 好莱坞开始变得与电影行业密切相关，大家开始口语化地用“好莱坞”来指代整个电影行业。 |
| In 1913 Cecil B. DeMille, in association with Jesse Lasky, leased a barn with studio facilities on the southeast corner of Selma and Vine Streets from the Burns and Revier Studio and Laboratory, which had been established there. | 1913年，赛西尔·德米尔与杰西·拉斯基合作，在塞尔玛和藤曼街的东南角租了一个带有工作室设施的谷仓，工作室设施是从那里的Burns和Revier工作室和实验室租来的。 |
| DeMille then began production of The Squaw Man (1914). | 接着德米尔开始创作《红妻白夫》（1914）。 |
| It became known as the Lasky-DeMille Barn and is currently the location of the Hollywood Heritage Museum. | 后来工作室被称为拉斯基-德米尔谷仓，如今是好莱坞遗产博物馆的所在地。 |
Muestra de traducción Marketing
Marketing Muestra de traducción
| Origen (English) | Destino (Chinese) |
|---|---|
| Understanding purchasing and consumption behaviour is a key challenge for marketers. | 了解购买和消费行为是营销人员面临的一项重要挑战。 |
| Consumer behaviour, in its broadest sense, is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced. | 就广义来讲，消费者行为涉及理解如何作出购物决策以及如何消费或体验产品和服务的。 |
| Some purchase decisions involve long, detailed processes that include extensive information search to select between competing alternatives. | 一些购物决策是在通过对竞争性替代产品进行大量的信息搜集后，进行了长时间的细致思考才得出来的。 |
| Other purchase decisions, such as impulse buys or habitual purchases, are made almost instantaneously with little or no investment of time or effort in information search. | 其他的购物决策，例如冲动购物或者习惯性购物，几乎都是临时作出的，很少或根本没有在信息搜索上投入时间或精力。 |
| Some purchase decisions are made by groups (such as families, households or businesses) while others are made by individuals. | 一些购物是团体购物（比如家庭或公司），而其他的是个人购物行为。 |
| When a purchase decision is made by a small group, such as a household, different members of the group may become involved at different stages of the decision process and may perform different roles. | 当一个小团体作出购物决策时，例如一个家庭，那么不同的家庭成员可能会参与决策过程的不同阶段，并可能扮演不同的角色。 |
| For example, one person may suggest the purchase category, another may search for product-related information while yet another may physically go to the store, buy the product and transport it home. | 例如，其中一个人会建议列出购物清单，另一个人会去搜索相关产品的信息，还有一个人可能会直接去商店把商品买回家。 |
| It is customary to think about the types of decision roles; such as: | 考虑决策身份的种类是很普遍的，例如： |
| The Initiator | 发起者 |
| the person who proposes a brand (or product) for consideration (something in return); | 是提出品牌（或产品）以供考虑的人（作为回报） |
| The Influencer | 影响者 |
| someone who recommends a given brand; | 是推荐特定品牌的人 |
| The Decider | 决策者 |
| the person who makes the ultimate purchase decision; | 是做出最终购物决定的人 |
| The Purchaser | 购买者 |
| the one who orders or physically buys it; | 是订购或购买的人 |
| The User | 使用者 |
| the person who uses or consumes the product. | 是使用或者消费产品的人 |
| In a family unit, the adult female often makes brand choices on behalf of the entire household, while children can be important influencers | 在家庭单位中，成年女性通常代表整个家庭作出品牌选择，而小孩可能是重要的影响者。 |
Muestra de traducción Business
Business Muestra de traducción
| Origen (English) | Destino (Chinese) |
|---|---|
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. | 商家的整体营销策略应侧重于发展与客户之间的关系，从而了解客户的需求，并开发商品、服务和想法，以满足客户的需求。 |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. | 信息收集：研究潜在客户，以及其需求和消费习惯，从而了解客户想要购买什么样的产品、服务或想法。 |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. | 组织能力评估：根据组织的具体优势和劣势，确定您的组织能较好地推出什么产品，以及您的组织无法推出什么产品。 |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. | 识别市场机遇：研究当前市场产品理念，寻求机遇；例如没有竞争力或需求旺盛的产品。 |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. | 设立营销策略的目标：确定完成组织目标需要达成哪些结果；例如销售额具体的增长，或净利润。 |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. | 制定行动计划：列出组织实施营销计划需要采取的具体步骤，将职责分配给指定员工。 |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. | 监控和评估：定期研究营销计划，至少每季度一次，以根据设定的目标跟进绩效。 |
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