| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
| A similar thing happens with the depiction of blood, and real historical events; many things have to be readjusted to fit the country’s tolerance and taste in order not to hurt sensibilities. |
Algo parecido que acontece com a representação de sangue, e eventos históricos reais; muitas coisas acabam sendo adaptadas para se encaixar na tolerância e gosto de cada país a fim de não ferir sentimentos. |
| This is probably one of the reasons why so many games take place in imaginary worlds. |
Esse é provavelmente um dos motivos do por que muitos jogos se passam em mundos imaginários. |
| This customisation effort draws on the knowledge of geopolitical strategists, like Kate Edwards from Englobe. |
Esse empenho em personalização utiliza o conhecimento de estrategistas geopolíticos, como Kate Edwards da Englobe. |
| During the 2006 Game Developers Conference in California she explained the importance of being culturally aware when internationalising games in a presentation called "Fun vs. Offensive: Balancing the 'Cultural Edge' of Content for Global Games" (Edwards 2006). |
Durante a Game Developers Conference em 2006 na Califórnia ela explicou a importância de ser culturalmente consciente quando se internacionaliza jogos em uma apresentação chamada "Diversão vs. Offensivo: Equilibrando as 'Barreiras Culturais' de conteúdos para jogos globais" (Edwards 2006). |
| Both developers and publishers want to please their clients. |
Ambos desenvolvedores e distribuidoras querem agradar seus clientes. |
| Gamers are not particularly interested in where the game comes from, or who created it any more than someone buying a new car or DVD player. |
Gamers não estão mais interessados de onde o jogo vem ou quem o criou mais do que alguém que compra um carro novo ou um DVD player. |
| A product for mass consumption only keeps the branding features of the trademark; all the other characteristics might be subject to customisation due to the need to appeal to the local market. |
Um produto para consumo em massa mantém apenas os elementos de marca do registro comercial; todas as outras características podem ser adaptadas para atender às necessidades do mercado local. |
| Therefore, the translation will be in some cases an actual recreation, or, to put it in the words of Mangiron & O’Hagan (2006), a "transcreation", where translators will be expected to produce a text with the right "feel" for the target market. |
Portanto, a tradução será em alguns casos uma recriação, ou nas palavras de Mangiron & O’Hagan (2006), a "transcriação", onde tradutores terão que produzir um texto com que se encaixe melhor com o mercado alvo.
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| It is important for translators to be aware of the logic behind this. |
É importante que tradutores entendam a lógica por trás disso. |
| Video games are a software product, and as such, they will have manuals and instructions, as well as interactive menus and help files. |
Jogos são um software, e como tal, terão manuais e instruções, assim como menus e arquivos de ajuda. |
| This will call for technical translation. |
Isso vai exigir uma tradução técnica. |
| On the other hand, we will also find narration and dialogue closer to literary texts or film scripts where a more creative translation would be expected. |
Por outro lado, também teremos narrações e diálogos mais próximos a textos literários ou roteiros de filmes onde se é esperado uma tradução mais criativa. |
| However, unlike most forms of translation, video games can adapt or even change the original script, as long as it is in the search of enhanced fun and playability of the target culture. |
No entanto, diferente de outras formas de tradução, jogos podem se adaptar ou ainda mudar o roteiro original, desde que seja em busca de uma diversão aprimorada e jogabilidade da cultura alvo. |
| We can only find a parallel of this type of practice in the translation of children’s literature where professionals often adapt or alter the original text to improve children’s understanding and enjoyment of the book. |
Nós apenas encontramos esta prática em traduções de literatura infantil onde profissionais costumam adaptar ou alterar o texto original para melhor compreensão e diversão das crianças. |
