| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Główna strategia marketingowa organizacji powinna koncentrować się na rozwijaniu relacji z klientami, aby zrozumieć ich potrzeby oraz tworzyć produkty, usługi i pomysły, które tym potrzebom sprostają. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Gromadzenie informacji: przyjrzyj się potencjalnym klientom, ich potrzebom i nawykom zakupowym, aby zrozumieć jakim rodzajem produktu, usługi czy pomysłu klient może być zainteresowany. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Ocena możliwości organizacji: ustal, co twoja organizacja jest w stanie zrobić stosunkowo dobrze, a co nie, w oparciu o jej silne i słabe strony. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Rozpoznanie możliwości rynkowych: zbadaj obecną sytuację na rynku pod kątem swojego pomysłu, szczególną uwagę zwracając na szanse w postaci braku konkurencji lub wysokiego zapotrzebowania. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Wyznacz cele strategii marketingowej: zdecyduj, jakie rezultaty należy uzyskać, aby spełnić cele organizacyjne, takie jak określony wzrost sprzedaży lub zysków netto. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Stwórz plan działania: spisz precyzyjne kroki, które organizacja musi powziąć, aby wdrożyć plan marketingowy i przydziel obowiązki pracownikom. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Monitoruj i oceniaj: regularnie, przynajmniej raz na kwartał, analizuj plan marketingowy, aby monitorować efektywność realizacji wyznaczonych celów. |
