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Przykładowe tłumaczenie Advertising

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Tekst źródłowy (English)	Tekst docelowy (Kikuyu)
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	Hindi iria urahariria kimenyithia kwa wonjoria, ufataire wambe umenyithie kindu kiria urende kugathiriria (USP).
To find the USP, ask yourself "How is this product different?"	Nigetha umenye kindu kiria urende kugatheriria, wiurie atiri, " Kindu kiu kina utriganu uriku?"
Make a list of your product's pros and cons.	andika wega wa kindu kiu uhamwe na uuru wakio
This will help you think about what message you want your ad to send.	Uhoro uyu niuguguteithia umenye kimenyithia kiria urenda gutuma.
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	Kuruta ni iria itugire gukuira ciana cia mutumia ukinyitira ati gukura makiria muuma marihi ma mutumia: "muno" na mwene kana (muno wa kuhoya, muno wa soda, n.c.) (Muno, hoiwe, ni itarikuria kuruma thutha na makiama megi).
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	Mataara ma kuuma ni Kuuga (Thiku, Hertz na Avis, 7-up na colas), Niche (maitaara ma kiri-ini ya kategorie), Muthenya, na Ituika.
A Brand Character Statement sets the tone for an entire campaign.	Kwira wa Thutha wa Kiforomu niagurira muno kuhura ya ndiriri ya mugiro.
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	Gutiri cia kuhuthirio gukora itara iria ni na muthenya: "Kuhuthirio gukora ____A_____ ____B_____ iria ____C_____ ni ____D_____. Wira wira ni ____E_____. Kamutire ni ____F_____." aya ni mwena, B ni umuthi wa thutha (mwena, "maithe mawiria 14-18 muririo"), C ni itara ria thutha, D ni ithimo cia kimwe.
E is what the meat of your ad will be.	"Thetu ndarĩ ya mũkĩ ũrĩa ũnagĩkĩria."
F is your ad's "attitude".	F ni "uthire" wa itiri cia thambii yako.
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	Ngai ni mumbi, "Uhuthi wa kuhuthirwo itikadi wirore wa umuthi wa 18-35 ati ma komputa a Apple ni makirathimo na mathaitha. Kuhuthirwo ni mwiri wa wana wa gutiriira Mac na PC. Mwarimu wa ruciu."
Part B of this strategy statement is the target audience.	Gishunje gia B ni mutara tara wa kiria urenda.
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	Magetha maitu matari maitu maria kuhuthuriria nyumeria ya muma, kihuthi guthii, maitu kuhuthiria maitu mariha (ithui itigithie), na mabara ma mwaki.
Part C is the product itself.	Gishunje gia C ni kundu kiene
Advertisers spend time studying this as well.	Thimu cia thirikari yakoragwo ni ciana ici.
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	Mataara ma muiritwo iria ciothe ni "Mundu ati agetha ningo?" "Nikuri muthenya wa muthenya?" na "Niugikai wa muthenya?"
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	Mũhĩrĩka wa kahĩo nĩ wĩndũ wa kũhĩkĩrwo mũno kũrĩkĩra kũrĩkana nĩ ĩrĩa mũhĩrĩkĩrĩrwo nĩ nyũmba yake ya kĩgoco ĩhatĩkagia.
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	Uhoro, matikuru na makiria maikara thoko ndacagirirwo na ati ya kuhuthiriria muthenya wao wa "agathirirwo" na/na "ruriri wa maitu."

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