| The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs. |
Strategia de marketing a unei organizatii ar trebui per total sa se focuseze pe dezvoltarea relatiilor cu clientii, pe intelegerea nevoilor acestora si pe dezvoltarea produselor, a serviciilor si a ideilor de a intalni aceste nevoi. |
| Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy. |
Colectare de informatii: cautare de potentiali clienti, a nevoilor acestora si a obiceiului de cumparare in scopul de a intelege ce tip de produs,serviciu sau idée ar vrea acestia sa cumpere. |
| Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses. |
Evaluarea capacitatilor organizatiei: a decide ce poate produce la nivel inalt organizatia ta si ce nu este capabila organizatia sa produca, bazandu-te pe puterile sau slabiciunile acesteia. |
| Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand. |
Identifica opurtunitatile de marketing: studierea pietei actuale pentru o idée de produs si cautarea unei oportunitati; fara competitie sau cerere puternica. |
| Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits. |
Seteaza obiective ale strategiei de marketing: decide ce rezultate trebuie sa atingi in vederea atingerii obiectivelor organizatiei; cum ar fi o crestere specifica a vanzarilor sau a profitului net. |
| Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members. |
Formuleaza un plan de actiune: listeaza pasii specifici pe care organizatia trebuie sa ii ia in considerare pentru a implementa planul de marketing si atribuie membrilor stafului responsabilitatile. |
| Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives. |
Monitorizeaza si evalueaza: studiaza in mod regular planul de marketing , cel putin o data la patru luni in vederea compararii performantei in raport cu obiectivele setate. |
