Perfil do Tradutor: Miao Guo (maggieguomiao)

Idioma nativo:

Chinese

10 years experience working in multilingual companies, including IT and management consulting

Expertise in marketing, project management, HR, customer relationship management

Good communication skills with the understanding of cultural difference

Bachelor's degree in computer science

7
Unidades de Tradução

0
Conceitos Terminológicos

Principais Áreas de Especialização

marketing

market research

Meu Trabalho

Amostra de Tradução Marketing

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Fonte (English)	Destino (Chinese)
The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.	一家公司的总体市场战略应当致力于建立良好的客户关系从而理解客户需求，同时开发产品和服务来满足客户的需求。
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy.	信息收集：研究目标客户以及他们的需求、购物习惯从而知道他们会购买什么样产品、服务或者理念。
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses.	公司能力评估：根据公司的具体的优势和劣势来确定您的公司能够在哪些些产品上胜出，在哪些产品上处于相对弱势。
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand.	确认市场机会：为产品理念对现有市场进行研究，并发现商机：比如无竞争或者处于市场处于高需求状体。
Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits.	制定市场策略的目标：明确什么样的结果有助于达成公司愿景：比如销售额的提升，或者净利润的提升。
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members.	制定行动计划：为执行市场计划列出详细的步骤，并且为每个行动步骤指定负责人。
Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives.	监控和评估：定期回顾市场计划，至少每季度一次，用于对比既定目标与当前的业绩。