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Amostra de Tradução Advertising

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Fonte (English)	Destino (English)
When preparing your advertisement, you should first define your product's Unique Selling Proposition (USP).	каждая хозяйка занимается стиркой ,но многие дамы привыкли делать это с обычным стиральным порошком,но сегодня я хочу рассказать вам о прекрасной новинке....капсулы для стирки
To find the USP, ask yourself "How is this product different?"	удобно , комфортно и без дополнительных трат на пятновыводители
Make a list of your product's pros and cons.	+прекрасный аромат +отстирывает даже трудно выводимые пятна +не вызывает аллергии ,и подходит для стирки детских вещей +доступная цена ,сохранение цвета -данное средство не доступно во всех городах
This will help you think about what message you want your ad to send.	новинка для хозяек 21 века))
Positioning is an attempt to place a product into a certain category in consumers' minds: "the best", for example (best deodorant, best soda, etc.) ("The best" is, however, extremely difficult to establish for a new brand).	попробуйте новинку и не разочаруетесь
Types of positioning are Against (eg, Hertz vs. Avis, 7-up vs. colas), Niche (a sub-division of a category), New, and Traditional.	tide vs ariel washing capsules
A Brand Character Statement sets the tone for an entire campaign.	борется со всеми видами пятен
A simple way to start preparing your advertisement is with this statement: "Advertising will ____A_____ ____B_____ that ____C_____ is ____D_____. Support will be ____E_____. Tone will be ____F_____." where A is a verb, B is a target demographic (such as, "girls between 14-18 years old"), C is your product, D is an adjective or phrase.	целевая аудитория девочки 14–80 лет
E is what the meat of your ad will be.	новый аромат для ваших вещей
F is your ad's "attitude".	нужно попробовать что бы убедиться
For example, "Advertising will convince artistic types age 18-35 that Apple computers are hip and cool. Support will be two men discussing Macs and PCs. Tone will be humorous."	прекрасная замена надоевшим стиральным порошкам
Part B of this strategy statement is the target audience.	неограниченно
Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.	домашнее
Part C is the product itself.	удобные в использовании , ароматные и экономные
Advertisers spend time studying this as well.	вне конкуренции
Important questions to ask are "Why would anybody buy this?" "What's the product's advantage?" and "What is the client's image?"	эффективнее ,ароматнее ,удобнее
The last one is important to consider in order to make sure that your ad doesn't jar with the public perception the company has created for itself.	)))
For example, hip or edgy ads probably won't go over well with a company that has a public image of being "conservative" and/or "family friendly."	.

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Traduziu 18 unidades de tradução
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