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Ciao, mi chiamo
Jessica Wu

English > Chinese

business

marketing

market research

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business

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The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.	一個組織的整體營銷策略應著重於與顧客建立關係，以了解他們的需求並開發能夠滿足這些需求的商品、服務及理念。
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy.	資料收集：研究潛在客戶、潛在客戶的需求及消費習慣，以了解他們希望購買哪種產品、服務或理念。
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses.	評估組織的能力：根據組織之特定優點及缺點，決定組織就哪類型產品具有相對較強及相對較弱的生產力。
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand.	識別市場機會：研究當時市場以尋找產品構想及機會（例如沒有競爭或需求旺盛的範疇）。
Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits.	就營銷策略設立目標：判別在達到組織目標前所需先行達到的結果，例如一個特定的銷售額增長或淨利潤增長。
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members.	制定行動計劃：列出組織就實施營銷計劃所需採取的具體步驟，並把有關工作分配給特定的員工。
Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives.	監控及評估：定期（至少每季度一次）研究營銷計劃，以追踪成果是否已達到既定目標。

Hong Kong

Disponibile Oggi

November 2024

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